Every advertiser is opting for the best platform to advertise their brands to consumers, both aware and unaware. TikTok proves to be the best solution for most advertisers for the following reasons:
- Large ever-growing users
Globally, TikTok commands a wholesomely great number of users in various countries, with the platform being easily accessible in 75 different languages. Since every advertiser looks for an audience, then this app would go a long way to build your brand. TikTok user-reach is expected to grow more, as most people struggle with the lockdown. Continued usability of the social platform across the world influences and shapes consumer spending decisions and purchases, as people opt for online shopping.
- User engagement influencing consumer-based marketing
Spending for ads is worthwhile when the consumer is most engaged with the whole stuff presented for the brand. TikTok enjoys vast usability characterised by regular and consistent engagement, basically due to the genuine nature of information in the platform. Most people are fed up with frequent ads. Given their high participation on TikTok, users feel the sense junction and address it by talking about your brand just because they are convinced of the truth.
- Easy virality
A nice video on TikTok can go viral in just a night with followers increasing to millions in a spin of short duration. Unlike in various sites where the pre-designing measures are considered, it assumes a more informal type of videos with trimmed and unofficial design. The audience is turned on by fresh kind of information. The platform combines videos that seem likeable to a certain profile in the FYP giving the user a chance to discover new ones. The ad then cuts to the front side of videos easily, pushing the growth of your brand.
- The opportunity to be true as well as funny and off-brand
TikTok offers an opportunity to reward authenticity and unpolished sides of the content by triggering more viewership as most users are turned by the authentic part. For instance, a certain entertainment brand serves more than 3 million users of the platform by incorporating a sense of humour commonly deemed off-track. Advertisers get a chance of trying on other constructive content in various modes that depict more truth and in an authentic manner.
- Use of the social platform for discovery
People have changed the way of consuming social media these last few days. Instead of sharing new ideas or updates with colleagues, most social media consumers devote more of their navigation to social media evaluating and assessing new content. This earns your company the intended result of gaining awareness in the public. For instance, most commonly known brands have earned great value out of TikTok marketing. Small businesses can also enjoy an equal share of added value. Innovative marketers who need to try new platform can use TikTok to suit their needs.
We are in an era when great changes get along with discoveries. TikTok for instance has toed the line for revolutionizing social media to what most platforms struggle to replicate, authenticity. Advertisers should not be left behind in this phase especially in shifting attention from invasive advertising.