Top 12 Marketing Statistics of TikTok

Photo by Carlos Muza on Unsplash

Marketing on social media has become a highly lucrative endeavor in the past decade. With the arrival of new, ground-breaking apps that grab users’ attention, the next big thing is always right around the corner. In 2016, TikTok entered the picture.

Since then, marketers have gravitated toward the platform in an effort to reach one of the largest audiences in the world. The world of marketing largely has to do with a focus on statistics so, let’s look at the top 12 marketing statistics of TikTok.

  • Nearly 700 Million Active Users Per Month

Around 100 million of those users are Americans while another larger section comes from China. In China, there’s a version of TikTok only available in their language known as Douyin. Both of these apps are extremely similar and often considered sister apps.

  • Over 2 Billion Downloads

Officially stealing the title as the number one most downloaded app, TikTok reached that number in 2020 due to the COVID-19 pandemic. With more people at home, feeling entertained became a must.

  • Averaging ~1 Hour A Day

Standing at the top of the average time spent daily, TikTok comes in close behind Facebook and Instagram, beating Snapchat by about 3 minutes.

  • Nearly All Users Revisit TikTok Daily

Combine the average user’s time with the fact that nearly all users revisit the app at least once a day, and TikTok remains high on the daily usage list. The majority of that number ends up looking at other users’ content versus uploading their own.

  • The Most-Followed Creator Has Over 100 Million Followers

As of June 2021, the most-followed creator on TikTok is Charli D’Amelio with approximately a little over 110 million followers. She’s also the one who co-created the highly popular Renegade dance along with another dancer, Jahlaiah Harmon.

  • A Lot of Searches for ‘TikTok’ on YouTube

Despite being two different platforms, the word ‘TikTok’ has been searched on YouTube quite a lot—placing it among the top 5 most searched terms.

  • Most US Users Are Below 30

Most of the American TikTok users are in the 17-29-year-old range, making up nearly half of the total number of users in the country.

  • Monthly User Spending Exceeds $100 Million

With in-app purchasing, users on TikTok spend around $100 million per month on supporting creators.

  • Bytedance Is the Most Influential Startup Business

Bytedance exceeded Uber’s place as the most influential and financially powerful startup business in 2020. Currently, as of mid-2021, the company is worth over $250 billion.

  • Alexa Ranking Breaks the Top 100

TikTok came in at #79 in the June 2021 Alexa ranking for the most globally-visited websites.

  • Android Downloads Make Up Over 75% Globally

Due to TikTok’s popularity in Asian countries, where Android users are more common, downloads for the Android app encompass well over 75% of worldwide downloads. Alternatively, iOS users make up most of the US’s total.

  • Over 200 Countries Have Access

There are bans in some countries but, despite this, TikTok is available in over 200 countries. It’s also accessible in over 70 different languages as well.