The Power of a TikTok Influencer

Photo by Ivan Samkov from Pexels

TikTok made a boom in 2021. It already has a billion active users and the number is rising. Judging by these numbers TikTok influencer marketing is taking the lead from the other social media platforms and is becoming the best platform to promote everything you want.

We are guessing that you already heard the word influencer, but do you know what are they doing and how they are doing marketing strategies with many companies. This blog can help you find the answer you are looking for.

What is a TikTok influencer?

The job of a TikTok influencer

The simplest definition of influencer’s people who have an enormous amount of followers. They are famous on this platform because they post videos with a high number of views. A large percent of these followers are a group of fans who are always seeing what the influencer will post.

In the marketing segment, they have a big contribution because they can influence people on buying your product. He or she has active communications with the followers and it can promote your product on regular basis.

There are different types of influencers

There are different types of influencer categories on TikTok, but usually, they are categorized by the number of followers. Facebook and Instagram are using the same system like this one. So these are the categories:

  • Mega influencers (Influencers who have over 1 million followers)
  • Macro-influencers (Influencers who have over 40.000 followers)
  • Micro-influencers (Influencers who have between 5.000 – 40.000 followers)
  • Nano influencers (Influencers who have less than 5.000 followers)

How can you become an influencer on TikTok?

If you can become an influencer if you put your mind to it. The only thing you need is creative content, unique and funny videos, and a marketing strategy.

The users on TikTok are mostly young people Gen Z and Millennials, but that doesn’t mean that older people aren’t using the app. Your age doesn’t matter if you want to be an influencer. You just have to add some value to the community. Here are some tricks that will help you boost your followers and to reach faster those 1000 followers:

  • Find something you are good at and be creative with it
  • Be more active on the platform
  • Create your own way to promote your videos

How can you make money on TikTok as an influencer?

  1. Through affiliate marketing
  2. Influencer marketing
  3. Display marketing
  4. Merchandise sales
  5. Start your own business

What is TikTok influencer marketing?

The simplest definition is that TikTok influencer marketing is a way for companies to promote their business to the TikTok users with the help of the influencers on the platform. It represents a collaboration with the influencers to a reach bigger audience.

They both need to communicate and decide what marketing strategy they will use. The job of the influencers would be to post sponsored content on their profiles and to share it with their followers.


To summarize, TikTok influencer marketing’s primary focus is to promote brands, products, and maybe even services through uploading videos and live stream videos.

In order to become a great TikTok influencer, you should target the right audience and post creative content on regular basis. If this is your dream job don’t waste time and start building your network now.