How to Cross-Promote a TikTok Video

Photo by Alexander Shatov on Unsplash

We live in a content-hungry world. With so much effort and time invested in creating content (particularly video), it’s a good idea to cross-promote the TikTok content you generate.

While many social media sites appear to be in direct conflict with one another, there’s no reason you shouldn’t welcome some synergy in terms of the content you generate for one platform vs. another. If you’re determined to create unique content for each social media platform, consider repurposing the same content across several platforms. TikTok is an excellent example of creating content for one platform and then utilizing it on another to increase your following on both. Plus, what do you have to lose? You’ve already put in the effort to make TikTok content. Share it with your social media followers.

Let’s look at how (and why) you should market your TikTok content on other social media platforms.

Why should you cross-promote your TikTok content?

You may believe your john is finished once you’ve conceptualized, written, filmed, and edited a TikTok video and uploaded it to the popular platform. So, reconsider. Just because you made a TikTok-exclusive video doesn’t mean it can’t be shared on other social media platforms.

It’s crucial to remember, though, that you shouldn’t share the same piece of material across numerous social media platforms simultaneously. Allow time for your content to breathe and flourish before attempting to cross-promote it on another platform.

The most effective TikTok platform for cross-promotion

Look no farther than Instagram for the greatest place to cross-promote your TikTok content. Instagram is a great place for sharing your TikTok videos. Why? Because, well, why not? While you should be cautious about labeling your Instagram content as TikTok content, there’s no reason why you shouldn’t try to expand your account by sharing content across platforms.

If you don’t want to leave the TikTok logo on your videos, why not publish them to Instagram Reels?

Simply follow these steps to save your TikTok video directly to your camera:

  1. Open your TikTok video that has been published.
  2. Tap the Share button.
  3. Click the Save to Album button.

Your TikTok video should now be stored immediately on your phone, making it easy to share to whichever platform you want.

TikTok videos are ideal for sharing as Instagram Stories because they are only 15 seconds long. Remember to add a call-to-action urging your fans to follow you on TikTok.