Putting together a TikTok Ecommerce Ad Campaign

Photo by Mikael Blomkvist from Pexels

TikTok has grown into one of the world’s most beloved apps in recent years. By setting up a TikTok campaign, your eCommerce store can extend to a global scale. Through innovative ad forms and precise targeting, the app generates high levels of engagement. Don’t give up this chance to get thorough information about your users by observing your ad’s performance.

Understanding the TikTok Ads Manager’s three-tier structure is essential once you have a qualified Ad Account on TikTok and before beginning a campaign.

Campaign: The overall configuration that establishes the goal you want to optimize towards. You can have many campaigns in your ad account.

Ad Group: In a campaign, you can have many ad groups, each placement, target audience, optimization, and bidding choices.

Ads: The creatives themselves. The combination of video, graphics, and text will be shown to users.

In this initial phase, you must choose the goal of your Tiktok campaign. Your goal is the action you want your users to do after seeing your advertising. TikTok’s aims are divided into three areas.


Reach: Show your advertisement to as many people as possible.


  • Send users to a specific location on your website or app.
  • App Installs: Increase the number of users who download your app.

Views on videos: Increase the number of people who watch your videos.

Lead generation is the process of gathering leads for your company or brand.


Conversions: Encourage visitors to do useful activities on your website, such as adding products to their shopping cart, enrolling for your newsletter, or making a purchase.

After determining the best aim for your TikTok eCommerce Ads, you must select a campaign name and budget.

The campaign budget is the amount of money you intend to spend. Setting it up will assist your marketing team in gaining control of your ad delivery, measuring performance, and leveraging marketing analytics to get a higher ROAS. TikTok gives you three budget options for your campaign:

Daily budget: The maximum amount you can spend on the campaign per day applies to all advertising within the campaign.

Lifetime budget: The maximum amount you can spend on the campaign applies to all advertising inside the campaign.

There is no limit: There are no financial constraints, and your ad delivery is unrestricted. It allows you to test and optimize your campaign with more ease.

After you’ve created the campaign, you’ll want to learn how to construct an ad group to create the target of your TikTok campaign.

Choosing a target audience for your TikTok campaign

In this phase, you will select your ad placements, fill up ad details, and define your audience, budget, timetable, bidding method, and delivery type.

Let’s get started with the placements and locations. It is the time to decide where your advertising will appear, which applications will be displayed (placements), and which countries/markets will receive them (location). Not all positions are accessible in every area; below is a list of available placements and places.

Following that, you must fill out the ad information such as the promotion type (app or website), the landing page of your advertisements, the displayed name, and profile image, and other ad parameters.

It is also the time to select the target. Choosing the correct audience may dramatically boost the success of your adverts. In TikTok, there are two approaches:

Narrow your audience by employing the following targeting dimensions: interests, demographics, and device selections.

TikTok also allows you to develop bespoke audiences by locating people who have already interacted with your company. It is an effective technique for remarketing or creating lookalike audiences. If you wish to use this retargeting option, you must first install the TikTok Pixel before running your ad campaign.

Broad targeting: Without any preset parameters, the software will select the optimal target.