TikTok is a Chinese multinational business that operates a video-sharing social networking platform. TikTok’s leading company is ByteDance, which launched a Chinese version of Douyin in September 2016. In August 2018, the business released the worldwide version of Douyin. Both of these platforms are identical; however, the Chinese version includes several features that have been restricted. The collaboration with Musical.ly enabled the creation of a worldwide version of Douyin, TikTok.
TikTok’s major services and features include the ability to create 15-second to 1-minute-long dancing, humorous, comedic, instructional, and musical videos. To its high-ranking users, the site offers to produce 3-minute longer videos. TikTok has quickly gained a name and appeal among the public. TikTok’s most popular markets are East Asia, South Asia, Australia, the United Kingdom, the United States, Turkey, South Asia, and Russia. According to statistics, more than 2.6 billion individuals will have downloaded TikTok on their smartphones by the end of 2020. The platform is available in 74 different languages.
Apple TV, Instagram, Amazon Video Prime, Netflix, Twitter, Facebook, YouTube, and others are TikTok’s main competitors.
We’ll look at the TikTok SWOT analysis today, and we’ll concentrate on the world’s top social media video sharing platform’s strengths, flaws, possibilities, and challenges. The TikTok SWOT analysis is as follows.
As of 2021, TikTok is estimated to have around 1.1 billion monthly active users. The great majority of its users, roughly 60%, are members of Generation Z. The video-sharing social media network is present in over 154 countries worldwide.
The most significant influence of TikTok has been to encourage the culture of group activities and collaboration, such as humor, dancing, gathering videos, and so on. The activity of shooting video brings together friends, family, and acquaintances to have fun. Before TikTok videos, the tech world had produced an atmosphere of loneliness and boredom.
Privacy & Security
TikTok does not enable users to send direct private messages to content creators who are not following them, and it demonstrates that the platform values its users’ privacy. However, the platform also gives the content creator the ability to modify the setting and whether or not to enable followers to send messages at any moment.
Video editing used to be the domain of professional editors before TikTok, and the cost of pro-editing tools is still prohibitively expensive. TikTok, on the other hand, provides all of the functionality of any professional program for free. It’s elementary and easy to use; simply download the software and edit the short movies.
TikTok has amassed a sizable database of devoted users and content providers. Some of them are influencers, and they utilize word-of-mouth marketing to recruit additional people to the platform on behalf of the firm. A busy platform makes it safe for new members to join the network.
Simple to Use
TikTok is a straightforward, user-friendly social media video-sharing application. The platform might be used and operated by anybody who is not technically savvy. Just keep scrolling up, and the top-ranking videos will be displayed. The sort of videos you view will continue to present you with more relevant content.
Consume Your Time
According to one research, around 83 percent of TikTok users start producing videos and sharing them on the platform. To put it another way, the platform promotes young people to participate in video-making activities. They invest their youthful energy and passion in an activity that has a minimal chance of success for some, and only a handful of them would be able to earn a livelihood from it.
According to Wallaroomedia research, the average TikTok user spends 52 minutes each day on the app. Young people aged 4 to 15 spend an average of 80 minutes each day on TikTok. However, they log in to the site about 8 times every day. These data demonstrate that the platform attracts attention.
Unsuitable Video Content
Some TikTok videos have very inappropriate audio background music that is harmful to young minds. The video-sharing platform does not censor them. That is why social media opponents praise the network and argue that the video-sharing platform jeopardizes socio-cultural norms. It encourages nudity, drugs, crude humor, and harsh attitudes, all of which are unacceptable in any civilized community.
Complicated Editing features
Without a doubt, TikTok is a user-friendly platform for average consumers. When it comes to video editing, its characteristics are extremely technological. To learn the craft of video editing, each new video content producer must spend a significant amount of time viewing tutorial videos. For example, it would be quite difficult for beginners to distinguish between distinct features and the appropriate time to utilize them.
Mindset for Technology
TikTok and its video editing tools have shaped its users’ digital attitudes. Young people now have access to professional editing software. It’s a wonderful thing that the younger generation understands how to use technology through video sharing. However, some users profit from the platform and make a livelihood from it.
TikTok also serves as a platform for content creators. If you continue to publish videos regularly, you will become visible to other content providers. If your videos are good, they will approach you to start a project that will benefit both of you. That’s how you make professional contacts and enhance your chances of making the platform your primary source of income.
Marketing and promotion
TikTok is an amazing video-sharing tool for marketing, branding, and promoting a company’s products/services. Some of TikTok’s highest-ranking users become influencers, and businesses employ them to advertise their products or services. It benefits all parties since the platform receives an audience, corporations receive marketing and promotion, and influencers gain money.
Concerns About Privacy
When a user signs in to the site, TikTok requests personal information to create an account. In other words, the platform has access to its users’ information, which they utilize for various purposes in an attempt to control people’s thoughts. On the other hand, the Chinese government has a terrible reputation for human rights violations, controlled media, and censorship.
Censorships, restricted media, limited freedom of speech, and human rights concerns are just a few of the challenges that have harmed the company’s reputation. The Chinese government has violated many international human rights norms in the past. That is why many countries and Westerners are hesitant to put their confidence in the Chinese platform.
TikTok has been banned in several countries. For example, in June 2020, the Indian government blocked TikTok and 223 other Chinese applications. The dispute between India and China became more heated as a result of the shared border problem. However, other governments worldwide share the same issue, and some are even considering outlawing it.
After doing a thorough TikTok SWOT analysis, we discovered that TikTok is one of the world’s biggest video-sharing sites. Some of the major concerns include government limitations, Chinese brand reputation, and improper content. In order to solve these concerns, TikTok should provide a better picture of the firm.