TikTok is one of the largest influencer marketing apps. Utilizing short-form videos filmed in a horizontal manner, TikTok has created a world of its’ own with 1 billion monthly active users. This has allowed for an ever-increasing global consumer spending, allowing for a 19 billion profit in 2020. It is no wonder influencers utilize the social media platform to market their brand.
The first thing a TikTok user sees once the app is opened is the “For You” page. This content is created uniquely for each TikToker based on an AI algorithm that uses a user’s previous interactions and interests.
To be successful on the app, having your content show up on the FYP is the primary goal. Subsequent to user interest, the time in which you post your content on the app will increase likes, shares, and overall user engagement. This article helps to build a strategy on when to post your content on TikTok.
Although not a perfect science, it has been found that there are general times in which there is higher user engagement on TikTok. The best days to post your content are Tuesday, Thursday, and Friday between 6 a.m.- 10 a.m. and 7 p.m.-11 p.m.3
However, the best time to post on TikTok is mostly relative to the content that you create, and the users that are attracted to your content. To enhance this, follow these five steps:
Make the switch from Basic to Pro
One of the primary ways to find the best time to post content is to examine the analytics of your content. To access this data, you must switch your basic account to a Pro account.
TikTok is a global empire. To choose the best time to post your content, it is crucial to know where your audience resides. Knowing the time zones of the followers that engage most with your content will help to make better estimates on when to post.
- Follower Activity
One of TikTok’s best analytic features is the Follower Activity feature. This allows you to see the times, days, and even hours, in which your followers are most active. Combined with your own accounts’ weekly and hourly data, you can easily create a strategy for when to post your content.
- Track Previous Content Success
To find combined data on your posts such as likes, shares, and comments, you can look under the Content analytics tab. This feature also allows you to view data such as traffic from the “For You” and “Following” pages. Find the best time to post by sorting through which videos have the highest activity concerning these features, and finding the time at which you posted the video.
- Track Data
TikTok only provides data for the previous week of content and posting. Creating your own spreadsheet or other data tracker will allow you to see trends over longer periods of time, giving you a better estimate of what time is best to post your content.
Ultimately, there is no best time or day to post your content on TikTok. However, following these steps and creating a strategy will help you move forward in your TikTok career.