TikTok's Ad Formats

Photo by George Milton from Pexels

Ads on TikTok might be a lot of fun, but they can also be a lot of work.

In 2019, TikTok advertising was officially launched. Brands hoping to target the 13- to 40-year-old market eagerly anticipated the opportunity. Various advertising options were made available on the site. Targeting distinct user groups allows you to narrow down who you’re drawing in to boost awareness or sales.

Because of the popularity of TikTok advertising, it has become more important to provide engaging content. Using the TikTok video size parameters listed above, the recommended practices listed below will assist you in creating successful TikTok videos.

First, let’s take a look at TikTok’s ad formats.

Types of TikTok Ads

TikTok provides both conventional and News Feed App Series Video Ads for its users. A variety of factors classifies ads.

The following is a breakdown of each:


  • For the most part, they are your standard banner ads.
  • Video Ads for the News Feed App


Advertisement for BuzzVideo that appears in-feed

  • BuzzVideo ad on the information page
  • Story commercial for BuzzVideo


– In-feed ad from TopBuzz

an advertisement on the TopBuzz informational webpage

Composition of advertising

Traditional ads include video creativity, the company or app’s name, and a brief explanation.

An App Series Called “News Feed” When creating video ads, be sure to include your brand or app name as well as a brief description of the ad.

  • The ratio of the width to the height
  • The most common ad sizes are 9:16, 1:1, or 16:9.
  • Video Ads in the News Feed App Series: 16:9 or 1:1?

Aspect Ratio

Standard Ads: The resolution needs to be 540*960px, 640*640px, or 960*540px for standard ads to work.

There are no restrictions on the use of News Feed App Series Ads. We recommend 720*1280px, 640*640px, or 1280*720px as your screen resolution.

Type of File

.mp4,.mov,.mpeg,.3gp, or.avi

A variety of video formats are acceptable for use in the News Feed App Series Video Ads, including but not limited to those listed above.

Duration of a video

Typical Ads: 5-60 seconds permitted Short movies of 9-15 seconds are recommended.

An App Series Called “News Feed” There is no restriction on the use of video ads. We recommend videos between 5 and 60 seconds long.

  • The Bitrate (apply to both)
  • Approximately 516 kbps
  • File Dimensions (apply to both)
  • Approximately 500 megabytes
  • The picture that appears on the user’s profile (apply to both)
  • This image has a 1:1 aspect ratio.


  • A 50-kilobyte file is required.
  • Brand or Application Name (apply to both)
  • We accept app names with 4-40 Latin letters and 2-20 numeric characters (Asian characters).
  • We accept brand names with 2-20 Latin characters and 1-10 numeric characters (Asian characters).


App and brand names cannot include emojis.

– Characters will also be occupied by punctuation and spaces.

  • Longer text may not appear entirely on the screen depending on the phone type and operating system.
  • This is the ad’s full description (apply to both)
  • Descriptions may include 100 Latin characters or 50 numeric characters (Asian characters).


It is forbidden to use emojis, ” ” and “#” in the description.

– Characters will also be occupied by punctuation and spaces.

Longer text may not appear entirely on the screen depending on the phone type and operating system.

1. Employ Vertical Videos

Vertical video is the quickest and most efficient method of distributing material. It is designed for smartphones to provide the greatest possible picture of what you have to offer.

2. Don’t Make it too long

Standard video advertising should be 9 to 15 seconds long, whereas News Feed App Series Video Ads should be 60 seconds long.

3. Make an Immediate Impression.

Social media users are often in a hurry to scan through the material. They never seem to get everything done as quickly as they would want. Use an eye-catching graphic to stop people in their tracks and prevent scrolling.

To get the attention of their target audience, Clean & Clear employed contrasting colors and hashtags. For this campaign, 7.6 million views and 1.3 million clicks were obtained.

3. Organize Your Content

Unlike many other social media networks, TikTok has automated cropping margins. Ensure you adhere to the guidelines outlined above, and place the most crucial parts, such as the call to action language, in the middle.

4. Don’t Forget the Music

The music aspect of TikTok is indisputable; it is what gives the site its strength. Listen to what your audience likes and try to include it into your ad soundtracks if you can.

5. Include a Vibrant Call-to-Action

A call to action is sometimes referred to as the “heart” of a marketing campaign. CTAs are a great way to get people to do what you want them to do. Personalize it and make it stand out. Give customers no incentive to keep scrolling if they don’t take your offer.

The Best Way to Make TikTok Videos

TikTok is an awesome place. Increased success is in store for this company. TikTok advertising might be tricky, but these tips and methods will help you do it right the first time around. For greater stuff to share with the world, they’ll be there for you.