What’s the length of time you’ve been using TikTok for business? Do you want to raise the degree of interaction with your brand on TikTok?
If this is the case, then TikTok live videos are the perfect opportunity for you to flourish. According to social media data, TikTok users will tune in to live streaming by nearly a quarter in 2020. There is a good chance that you don’t want to leave them there alone.
Interacting with their audience in real-time while using TikTok is a huge advantage for companies and content providers alike. Showing behind-the-scenes footage or doing Q&A sessions with your audience may be a great way to build trust and intimacy with your target audience. So if you’re new to TikTok and don’t know how to get started, you’ve come to the perfect place. TikTok live video tips will be discussed as well.
The TikTok platform requires a certain number of followers for a user to go live.
Take a deep breath and hold your ground. We may have some bad news for those TikTok users who have been eagerly awaiting their first live video to become viral. Unfortunately, not everyone has access to TikTok’s live video feature.
If you want to use TikTok live, you’ll need the following things:
- A following of more than a thousand people
- You must be at least 16 years old to participate in this activity.
Additionally, artists above 18 are eligible to earn virtual gifts from their followers. It’s interesting to note that these digital presents may be traded for actual cash in the future.
Now that we’ve covered the fundamentals let’s go back to the primary issue.
Gradual instructions on how to go live on TikTok
TikTok’s ‘+’ icon is located in the bottom right corner of the screen; press this to begin.
Step 2: You’ll see the app’s camera interface pop up on your phone or tablet. Swipe right from the navigation bar at the bottom of your screen to access “LIVE.”
In the third step, you’ll need to choose a picture and give it a title. Choose a headline and a picture that piques the interest of your followers and encourages them to join your live broadcast.
Titles are limited to 32 characters, so keep yours short and sweet.
All that’s left to do now is go live. Tap “Go Live” when you’re ready. Notifications will be sent to your followers once you go live. When broadcasting live, adding effects, changing the camera, and filtering comments are all options.
In addition, you may have up to 20 others join you in a live video session. Hopefully, we can work this out.
How do you go live on TikTok with someone?
You may also ask other individuals to co-host the area on TikTok, in addition to displaying your own life. It is possible to have up to 20 moderators on the same page. That’s a great feature for a company like yours that wants to grow its market share. You may reach a wider audience by hosting another account in the same specialty.
So, how do you go live on TikTok with someone? This is a straightforward process.
Make a list of all the steps you have to do to become a TikTok star. The bottom left of your screen will display a circular blue and pinkish symbol as soon as it becomes live. You may touch on this button to invite additional people into your live room as a co-host.
A list of individuals who have requested or are currently viewing your live video will appear next. Tap “Add” after selecting the persons you wish to include in the live session.
As a user, you may also participate in a live broadcast that someone else is doing. If you’d want to do this, click on the smiley face symbol just over the comment area. Requests for participation will be sent out. If your request is approved, the host will see you on the live broadcast. Your followers will be alerted as well, so they can tune in to watch you stream live.
Tips for a great TikTok Live performance
1. Determine the purpose of the TikTok Live video you’re making
Everything we do in business, life, and even on TikTok has a certain goal in mind.
What do you hope to accomplish? Is there anything you’d want to communicate to your viewers during the live stream?
To expedite the rest of the process, you must first identify your aim. Go live to showcase a new feature, attract traffic to your other social media profiles, develop interaction and community. According to our earlier discussion, the options are almost limitless.
Take the next step once you’ve answered this most important question.
2. Pick a subject that interests you.
To get your audience’s attention, find a subject that connects with your purpose and come up with a catchy title.
If you’re going to do a live show on TikTok, you shouldn’t do it just once. As a result, you must establish a list of potential subjects before you begin streaming. In addition, you may cover a wide range of topics in only 10-15 minutes over a week or month, and call it a series.
For example, if you’re a marketing firm and you want to work with small companies and start-ups, you should compile a list of their most common annoyances. Begin going live to address these concerns at your chosen intervals after understanding the challenges they confront.
3. Plan the framework of your live broadcast.
Your excitement to go live and interact with your fans is palpable, but the process may not go as smoothly as you had hoped without a strategy. Preparation is key, so think through your start and finish points and everything in between before you start broadcasting live on TikTok.
Here are a few essentials to keep your TikTok life on track:
Let them know who you are: Start your TikTok by introducing yourself and what you do to make the engagement more warm and real. You’ll hear a lot of “hellos” and “heys” at first. Greet them while you wait for the maximum amount of guests to arrive.
The live stream subject should be revealed after the maximum number of viewers have signed up. The format should be planned ahead of time: Make a plan for how you’ll get your message across to the audience once you’ve chosen a topic. A how-to stream, perhaps? Are you planning to show them the backstage areas of the production? A simple question and answer session with your audience may be all that is needed.
Be specific about what you want to advertise and give viewers an on-camera demonstration of applying the product in question. So could you give it some thought? Staying on track is easier if you have a strategy in place.
The length of the live sessions should also be taken into consideration. It helps keep the sessions short and focused. Even though TikTok live videos can only last for 60 minutes, I still advise users to confine their videos to a maximum of 30 minutes.
4: Choose the optimum time of day for your event
When no one is using TikTok, there is no purpose in going live on the platform. The optimal time to post on TikTok is when you’re most productive. Many people will watch your live broadcasts if you post at the right moment.
5. Pre-promotion of your live session
Another way to drive as much traffic as possible to your TikTok live video stream is to announce it in advance through a TikTok post. If someone views your live video and clicks on a special symbol in your post, this approach will pay off handsomely.
6. Be true to yourself.
A TikTok live session necessitates a relaxed demeanor, no matter how meticulously you prepare. A script cannot be written and then sputtering out during the live meetings. TikTok live necessitates the utmost sincerity and authenticity.
So, instead of speaking in a monotone salesman’s voice, try speaking in a more conversational tone.
7. Attend to the nitty-gritty
Before you press the “live” button, a few technical issues must be addressed.
The viewer’s experience might be ruined by bad lighting. You should sit in a well-lit room or utilize additional lighting to make your broadcast visible and interesting to those watching from afar.
Bad sound is much more distracting than poor lighting. Not your neighbor’s dogs are barking or construction vehicles outside your home, but the people who have joined the live session who are interested in hearing your thoughts. Find a calm location to broadcast from before you go live.
Good internet connection: Before going live, make sure your internet connection is pretty stable.
8. End with a clear call to action.
Don’t forget why you began your live broadcast at the end of the day. Recall what you wanted to accomplish. Finally, before you say goodbye to your audience, include a call to action (CTA) that links back to your main objective. It’s time to go live.
If you want to establish a strong relationship with your audience, use Tiktok live. In addition to increasing brand exposure, generating leads, and increasing conversion chances, it’s humming.
With all of the methods we’ve talked about above, it’s time to start planning your first live session on TikTok using the framework we’ve laid out.
