TikTok: When Is the Best Time to Post Content in 2022?

Photo by Bereczki Domokos on Unsplash

TikTok has now become the go-to app for marketers and brands looking to boost their businesses most entertainingly. There are approximately 850 million active TikTok users worldwide, and most brands strive to be successful in their TikTok marketing campaigns. On TikTok, however, making it big takes a lot more than posting. Timing is as important as creativity.

To improve your reach and engagement on TikTok, you should know when to post because choosing the right time to post your creative videos ensures that as many people as possible see them. Nevertheless, TikTok can be a bit tricky when it comes to determining the best time to post. To find the best time for posting on TikTok for your brand, follow through with this article.

TikTok’s Best Time to Post Matters: Why Is It So Important?

You probably experience the importance of appearing in the “For You” sections if you have been using TikTok for a while. This section shows you an endless stream of videos that are chosen based on your past interactions with the app. Your videos are displayed here to a larger audience and receive a higher level of engagement. 

Posting at the right time will increase your chances of having your post accepted and appearing in the “For You” section. The most important thing, however, is that you create quality content that features trending hashtags, songs, and effects for your videos to be preferred by the algorithm.

When is the right time to post?

From our research, we found that there is no right time to post on TikTok just like all social media platforms because no brands or influencers on TikTok share a similar target audience. As well, viewers on the platform watch their favorite content during different times of the day.

However, there are average best time reports that you can leverage to find a time that works best for you. Posting on TikTok is most effective between 6 am and 10 am and 7 pm to 11 pm, while the best days are Tuesday, Thursday, and Friday.

TikTok Posting Tips: How Do You Find Your Best Time?

Depending on the data from other companies in other parts of the world, it is hard to say if the average best time to post will also apply to your business. Nevertheless, if you are new to TikTok, you will find that knowing the average best time to post is extremely useful to get started. When it comes to TikTok, if you’ve been using it for a while, it’s time to find the best time to post for your TikTok profile specifically by exploring the analytics section.

Let’s look at the steps you should take to determine the best time to post on TikTok to never miss out on engagement opportunities.

Step 1: Upgrade your account to TikTok Pro

Before proceeding, you will need to upgrade from your basic Tiktok account to a Pro account. TikTok Pro users can see only the detailed profile analytics necessary for determining your best posting time. To upgrade your account, here are the steps:

You can access the “Manage my account” section of your profile page by tapping the three dots in the upper right corner.

Select “Switch to a Pro Account”.

 Pick your business category and click “Done.”

Once you complete all the steps, you will see a dialogue box and in your Settings menu, you’ll find a new section called “Analytics.”

Next, go to your Analytics section. There are three tabs in TikTok’s analytics section: Overview, Content, and Followers.

Step 2: Choose Your Top Territories

To determine the best time to post on TikTok, you must identify the top territories where your audience resides, especially if you cater to a global audience across time zones. By doing this, you will be able to pick an appropriate time when your audience will be most likely to be online to consume your content. Look at the “Top Territories” under the “Followers” tab to see where your audience resides.

The territories data on TikTok, unlike Instagram, are grouped by countries rather than by specific cities. This creates a challenge for marketers who have audiences in different time zones.  In the next steps, we will show you how to work around this problem.

Step 3: Find out when your followers are most active

TikTok’s analytics section has yet another exciting feature – the Follower activity metric. This allows you to identify the hours and days when your audience was most active. Followers Activity can be found at the bottom of the Followers tab that shows the number of followers active on a certain day of the week. Throughout the week, follower activity on this account is constant.

In addition, to make things more clear, you can see how many followers were active at any specific time during that week. So, you can determine the best time to post on TikTok by looking at your account’s weekly and hourly statistics.

Take Note: TikTok’s analytics section displays every piece of data in Coordinated Universal Time (UTC). Make sure your data is converted to the time zone of your audience. Many time converter tools can be found on Google.

Step 4: Use data from your high-performing content

Tracking the performance of your previous TikTok posts is the final key to finding your best time to post. Examine the timing and day of your high-performing content to see if a pattern appears. The “Content” tab in TikTok’s analytics gives you detailed information about the posts you’ve made over the past seven days.

The post’s performance metrics are displayed, such as the number of likes, comments, shares, reach, and average watch time it received. Also, you can calculate how much traffic your video receives from “For You” and “Following”, as well as how many views it receives from various countries around the world. You can trace a pattern in the posting times and dates of the best-performing content once you’ve sorted it out. When all of your high-performing data were posted between a specified time frame, such as Tuesdays and Fridays, that will be your best time to post to the platform.

Don’t forget to convert the time here as well to UTC.

Step 5: Create a tracking spreadsheet

To track the performance of all your content, you must create a spreadsheet since TikTok only provides post-performance data for the last 7 days. You can make informed decisions with a month of best TikTok post-times data. Use your spreadsheet to keep track of the following metrics:

  • Date and time of posting
  • The video title
  • Number of likes
  • Number of comments
  • Total Reach
  • Number of shares
  • Average time spent watching
  • Views
  • Source of traffic
  • Main and Secondary Audience Territories

After tracking for a month or quarter, you can go back and see which days and times gave you the best results. Schedule your posts for this time of day. By performing this exercise, you will also determine which content has the largest playtime and gets the most traffic from the “For You” section and which does not.

How to Effectively Use Multiple TikTok Posting Times?

It is important to realize that the best time to post on TikTok is not the same for everyone. TikTok offers multiple opportunities for brands to give their fans maximum exposure. Thus, a social media manager or social media scheduling tool will help in handling multiple client posts at multiple times.

The Bottom Line

TikTok is now being used by new brands to connect with customers and followers. Yet, posting is not the only key here. Learn how to post on TikTok at the best time to reach your target audience by applying the tips we discussed here. The process of finding your best times does not happen overnight. 

Your audience and the places that they belong to will also grow as your profile grows. To stay on top of things, make sure you check your best posting times now and then.