TikTok Marketing Strategies That Work

Photo by Solen Feyissa on Unsplash

In the United States alone, there are around 100 million monthly active users of TikTok.

When it comes to TikTok marketing, you have a lot of room for growth since there isn’t much competition on the site. TikTok may be a great marketing tool, but you may not know where to begin if you’re just getting started.

Consider this before launching a TikTok marketing campaign since there has been some debate over the app’s data protection, but it is still growing in popularity.

As we’ll see in the following sections, there are many reasons to employ TikTok as a marketing tool to grow your brand.

Is there a good reason for TikTok Marketing?

TikTok can be an effective marketing tool, but many company owners have yet to discover this. This might be because they believe that its user base consists mostly of “young” people.

TikTok, on the other hand, is now appealing to a broader demographic. In the United States, roughly 38% of TikTok users are above 30. Having little or no competition means you can reach a large audience at a low price.

Should you use it for your company?

What Is TikTok’s Purpose?

Let’s take a brief look at how TikTok works before we get into the specifics of how you may utilize it.

A 15-second video may be mixed with other recordings to make a 60-second video, and users can navigate through their feeds to see what other people are posting in real-time. A fun feature of TikTok is the ability to apply various editing effects and music to your videos. Since users may film themselves dancing to specific music, several dance videos have gone popular on the site.

People may “like,” comment on, or share videos they enjoy with other users through direct messaging or SMS and other applications when it comes to engaging with videos.

The platform has a high level of user engagement. TikTok, according to a survey by Influencer Marketing Hub, outperforms all other social media platforms in terms of user engagement.

TikTok also does a great job retaining users since the average daily time spent on the app is 45 minutes. In order to get alerts anytime you post a new video on TikTok, you must have a profile. The challenge is figuring out what type of content TikTok users like. TikTok’s content and aesthetic are distinct from other social media networks.

You can get a sense of how things work on the platform if you spend a few days or weeks using it as an observer. If you decide to utilize the platform as a marketing tool, this might make your life a lot simpler.

Design and produce a TikTok video ad

As seen in the picture below, logging into the TikTok App and clicking on the “+” symbol is the quickest method to start creating videos. You’ll be sent to the screen where you may capture videos once you’ve done this.

As previously stated, the maximum length for a single video is 60 seconds. You may fiddle with the recording settings by looking in the top right corner of the screen. If you play with options like “speed,” you can get your videos even more interesting.

It’s no secret that the effects tool enables you to include animations into your videos, as you may have expected. There are a wide variety of “augmented reality” effects. It is possible to make it look like you are interfacing with virtual objects and changing your appearance using these effects.

The “post-production” section is available to you after you’ve produced a video. For example, you may apply voice effects and filters to your videos in this section.

You’ll find additional editing options at the bottom of this page. It’s now time to submit your finished work after this post-production step. You may add hashtags to your video in a special area. It’s also possible to include a “cover,” which serves as a teaser for what your viewers might expect.

Your video’s “discoverability” might be greatly influenced by the hashtags you use. You should strive to use hashtags that reflect the main points of your video.

Additionally, the video’s cover image greatly influences how many people see it. Select a cover picture that symbolizes one of the most visually compelling moments in your video.

Click “Post” after you’re finished, and the video will be saved to your collection. You may also post your video instantly on other social networking networks, such as Facebook and Twitter.

Make sure your social media followers are aware of your TikTok existence by enabling this option. As a result, TikTok’s algorithm may promote your video to other users based on how these people engage with your TikTok content.

How to Make TikTok Marketing Content That People Want to See

It’s all about the stuff you put out on TikTok. If you can do this, the algorithm will be more likely to show your videos to more people, increasing the likelihood of being seen and engaged. Creating compelling TikTok business content may be as simple as using the same process you use to create blog post topics.

In order to come up with interesting blog post material, you’d first need to think about what your audience cares about. Ask if you don’t know what you’re looking for! As a blogger, you may find that your current audience is eager to discuss their struggles or desires for more education.

If that doesn’t work, you may check out some of the most often asked questions about your specialty on major message boards.

Another technique to develop new ideas for blog posts is to use Google’s “autosuggest” function. You know your audience is interested in Instagram marketing, so why not cater to their needs? A collection of Instagram marketing tips may be found by doing a Google search for “Instagram marketing tips.”

These ideas might serve as a springboard for your TikTok videos. Using an SEO tool like Ubersuggest, you may also look for inspiration from your target keywords.

Just put in a wide term related to the subject you’re interested in and hit enter. This will lead you to an area where you may see content suggestions. Choosing this option will bring up a list of related content ideas that you may utilize in your video production. It’s possible to develop an enormous number of ideas by playing around with a few different keyword variants.

You may also wish to include comedy in your content, in addition to educational material. TikTok is a popular site for people to have fun; therefore, this content may perform well there. Humorous material might include jokes about your sector that are relatable to your audience. Think of adding plenty of effects to your videos if you find it challenging to come up with funny stuff.

Some filters or music, for example, might be used almost universally throughout all of your videos. Even though the topic in your videos is serious, you may still make them more interesting by adding humor to them.