A Quick Guide to Using Analytics from TikTok

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Data analytics may be a significant assist no matter what platform you choose for your digital marketing initiatives. Marketers who make judgments based on facts outperform those who make decisions based on “gut emotions” two-thirds of the time.

Upgrade to a “pro” account if you want access to extensive stats on your TikTok videos. This is completely free of charge. You may activate the “pro” upgrade by going to the “Privacy and Settings” section of the app and clicking “Manage my account.”

To see an analytics dashboard, you’ll have to pick “category” from the drop-down menu that appears when you click on this option. This data should help you figure out what’s working and what isn’t in your content generation. You may make use of this information in the future to enhance the quality of your content creation.

When you go to the analytics page, you’ll see something called “Followers Analytics.” If you want to know what your audience is viewing (apart from your content), this area provides you with that information and when they are most engaged. You may use this data to help you determine how and when to publish new videos and how often to do so.

TikTok Ads users may utilize this information to improve their ad targeting abilities.

Best Practices and Case Studies in TikTok Marketing

Now that we’ve covered some of the best practices for TikTok marketing let’s look at some examples of how these strategies have been put into effect.

When to publish TikTok content is the first topic we’ll cover.

When it comes to finding the best moment for you, the verdict is still out. According to some experts, the optimum time to publish is between 10 a.m. and 6 p.m. This, however, isn’t universally true. Try posting videos at different times of the day to determine which works best. After the week, you may look at your engagement statistics to get a better idea of what works best.

For those unfamiliar with you, a bio is an excellent place to begin. It’s a good idea to utilize the bio to urge a specific action, such as signing up for an email list or following you on social media. It’s best to utilize the specific “account preferences” option to connect to your website. Using this method, you can include a clickable link immediately below your bio without losing word count.

Your other social media accounts should also be linked to increasing the number of people who follow you there.

One of the easiest ways to go ahead on TikTok is to keep up with the latest trends. On TikTok, you’ll often see a particular hashtag trending. A larger audience is more likely to see your video if you include this hashtag in its production.

TikTok’s “search” feature, or “discovery page,” is the best to locate hot hashtags. A few hashtags may be found in this area if you scroll down.


TikTok may be an effective marketing tool for businesses that master it. At a cheap cost, you may be able to reach a wide audience. If your competitor hasn’t made an effort to discover how TikTok works, this might give you an advantage over them.