How to Use TikTok’s SEO to Grow Traffic and Improve Brand Awareness


Using hashtags is a strategic way to get your content seen by a broader audience which could ultimately help your business expand its reach and gain more visitors to your website through the platform. In this article, we will give you the best TikTok SEO tips that will help you increase your engagement on the app.

What is TikTok, and how can it be important for your marketing strategy?

TikTok is a social media platform that lets users create short video clips that are 15 seconds to 1 minute long. It offers you a fun variety of sounds, effects, and filters that you can use to make informative or entertaining videos.

Most people assume that TikTok is only for Gen Z and younger people to use, but that would be incorrect. While people of all ages can use the platform, it was stated that more than 50% of their users were over the age of 30.

TikTok’s algorithm is actually incredibly complex, with no For You Pages (FYP) being the same. They take into consideration your interactions (Likes, shares, and comments), any information about the video like its length and hashtags, as well as the language a video is in, making it significantly more advanced than Instagram and incredibly useful in finding your target audience.

5 Top tips on how to optimize your TikTok marketing SEO

Use the right Hashtags

Using hashtags is one of the most important aspects when it comes to marketing your business on TikTok, as they can make your posts visible to your target audience. However, it’s best to avoid generic hashtags as they are highly saturated and may be hard to see.

Try creating your own hashtag or using a long-tailed hashtag so that you can get a high rank in that category and become more visible as a result.

Create engaging content

Just using hashtags is not enough. To be seen and make your target audience want to watch your video, you need to create content they will enjoy. Knowing what your target audience wants is key to driving traffic to your website. Always keep up to date on what is viral at the moment and use that to your advantage.

Use TikTok Analytics

The best tool you have at your disposal on TikTok is their analytics tool. While it is only available on a PRO account, it is most definitely worth the upgrade if you want to keep track of the statistics for your account. It works similarly to Facebook, Instagram, and other social media, so it can be easy to adjust to if you are familiar with those already.

Apply a marketing channel mix

Do not make the mistake of limiting yourself to only TikTok. Use other social media accounts to your advantage, whether as a communication tool or another tool to advertise your TikTok videos. Not only will this help you open more communication channels, but it will also draw users from other platforms to visit your TikTok account, where they can keep track of your content.

Quality and Quantity

While in some cases, you should always be mindful of quality over quantity, in the case of creating TikTok clips, this doesn’t work. Millions of new posts are generated every second, and if you want to stay on the top of someone’s For You page, you need to be creating regular quality content in high amounts.