Ad Campaign potential
It’s possible to develop 15-30 second films that demonstrate a value proposition and are also entertaining. TikTok Ads, like Facebook Ads, are built using the Business Manager capability, so you have to bid for your position on the feed of the target user.
As you plan your paid advertising campaign, keep these growth trends and insights in mind:
- More than 40% of TikTok users are between 16 and 24.
- Native in-feed content Ads on TikTok are equivalent to those on Facebook.
- Over 500 million people use TikTok every day (half of Instagram’s 1 billion active users).
There are certain downsides to using Ad Campaigns. TikTok, like any other marketing medium, leaves certain boxes unchecked. As a business, you need to be aware of the following: only targeting people at the state level, and age targeting is only available in segments..
According to Influencer Marketing Hub, ads on TikTok are more expensive than those on Facebook and Instagram.
Ads on TikTok begin at a cost per thousand views (CPM) of $10. (cost per 1000 views). Also, if you want to conduct a campaign for a month, you must spend at least $500 on it. To be clear, professional TikTok commercials won’t be used for a low-cost viral marketing campaign.
Ad Campaign build
There are fewer objective possibilities when creating TikTok Ads than when doing so on Facebook. It’s also possible to target new customers by creating Lookalike Audiences (again, much like on Facebook).
There are four basic types of TikTok Ad campaigns:
1. In-feed video Ads
Gain exposure. Inspire users to take action. CTAs may be utilized in various ways, such as directing people to a website or downloading an app.
2. Brand Takeover
Image, GIF, or video ads allow one brand to dominate a specific topic for the day.
3. Hashtag Challenges
Employ sponsored hashtags to promote user-generated content, engage users, and attract influencers.
4. Branded Lens
Allow users to test out several types of lenses, such as 2D or 3D.
Essential TikTok Research
If you want to advertise your company on TikTok, do your research beforehand to ensure you comply with the guidelines.
Here are a few of TikTok’s recommendations, straight from the source:
- Concentrate on content creation.
- Vertical videos for a fully immersive experience on a large screen
- Keep video lengths under 20 seconds in order to capture viewers’ attention.
- Ad Groups with three creatives are used to keep ad frequency and repetition to a minimum.
- Ad creative should be updated on a weekly basis.
TikTok suggests bidding 20-30% more than the estimated CPA when putting up a conversion campaign. A large enough traffic volume is ensured, and the algorithm may learn and focus on the most conversion-friendly audience.
Maintain a healthy sense of proportion in your selection of targets.
Use demographic targeting if your intended audience is very specific. Do not use multiple targeting to the same ad group in any other situation. Leave it to TikTok’s AI-powered algorithm instead of limiting the pool of potential customers.
Should you use TikTok for marketing?
To help you out, these are the questions you need to ask yourself first:
- Are millennials your target audience?
- Your product or service is restricted to a certain area?
If so, you may want to reconsider your financial status.
No, this social networking app is great for you to promote if you answered yes to that question. Then again, you have to think about how you’re going to optimize a campaign for your own company. How are you going to get there? Is there anything you need to know about your target audience?
There are a lot of companies that might benefit from using TikTok’s fast-growing advertising platform as part of their marketing plan.