TikTok is a popular short-form video-sharing social media app. The platform is especially popular among teenagers and has over 200 million monthly users on iOS and Android.
1. Identify your specialization.
Teenagers make up the majority of TikTok users, followed by those in their 20s and 30s, and finally those in their 40s. This information is more than enough to assist you to customize your marketing, and if reaching older people is one of your goals, it doesn’t necessarily imply you can’t achieve it.
Take selling a reading light as an illustration. Look closely at the videos that the app’s book lovers are publishing under the #BookTok hashtag. You will join in talks more naturally if you speak their language.
2. Create a business account.
It’s time to set up your TikTok account for success after you understand how the digital landscape works. You must have a TikTok for Business account, whether you currently have one or are signing up from scratch.
It makes sense to prepare your account by adding all of your pertinent brand information and imagery before integrating your e-commerce platform.
After everything is said and done, your page will have the TikTok Shopping tag, which will show your items. There are two connectivity points available: either the final transaction happens on your website or the complete shopping experience is confined within the app.
3. Start with creating content
Quantity definitely wins over quality on TikTok. But the most important thing to keep in mind is that you don’t want to come across as “salesy.” Users of TikTok may detect an advertisement from kilometers away, so if you want to succeed, keep your cool. Ensure that you are truly enjoying yourself since your audience can tell if you are not.
The best course of action is to go back to your specialist research and engage in difficulties and trends specific to that area. You may partake in the movement while subtly advertising your product, whether it’s a viral meme or a dance craze.
You may even try starting your own TikTok challenge with a distinctive hashtag if you’ve developed a voice and a following. With the perfect combination of imagination and luck, a move like this may succeed in unfathomable ways.
4. Add tags to your videos
A product may be easily tagged with a tap using the TikTok Shopping tool. This is essential for maintaining your brand recognition, but it also enables you to market without really using advertising; regardless of the format of your videos, the items you highlight will still be marked. That’s a clever method to introduce some product placement to those who take pleasure in avoiding advertisements.
5. Utilize influence
Even if you’ve never had success yourself by leveraging TikTok trends, influencer marketing is always an opportunity. TikTok is full of influencers from various spheres of life, and they’ll probably promote your goods in exchange for a fee.
You must conduct your research, of course, just as with everything else. You need an influencer that not only precisely fits the niche you identified in step 1, but you also need someone who actually has influence. Before contacting them to discuss a relationship, look into their following and posts to ensure they completely compliment your business.
Working with influencers is a fantastic method to expand your reach, but you should exercise caution since it may start to cost money rather soon.
6. Promote UGC
If you’re clever, your collaboration with influencers and usage of unique hashtags may pave the way for an abundance of user-generated content. That is the snowball effect at its most extreme, and it may give your brand an unthinkable global reach.
UGC may appear as a TikTok challenge, a meme, or just a single video that becomes popular. It can be something you as a brand invite, or it might just be a question of seizing an organic chance when it presents itself.
One of the most notorious instances of this was Nathan Apodaca’s extremely popular TikTok, in which he was skating while drinking Ocean Spray cranberry juice and listening to Fleetwood Mac’s “Dreams” while doing so. Numerous celebrities reproduced the video, which received widespread attention.
The #DreamsChallenge was promoted, and most significantly, Ocean Spray incorporated it into its marketing materials. 13.2 million people have already viewed the original TikTok. If they had directly labeled their product in the video, just imagine what would have occurred.
7. Promote posts
Once more, users of TikTok are less likely to respond to conventional advertising. However, it doesn’t follow that you can’t advertise an organic post. In reality, using TikTok Promote makes it surprisingly simple to get a clip in front of more people.