7 Ways to Market on TikTok

Photo by Obi - @pixel6propix on Unsplash

Your brand has a sleek, well-designed website and social media accounts, but you don’t know how to drive traffic to them. You needn’t look any further, TikTok’s here to help! The platform has a strong community, a new format, and high levels of engagement.

This guide covers seven actions to creating a winning strategy on TikTok.

  1. Join TikTok

Now is the time to join TikTok! Sign up today!

  • Get the app from the Apple Store or Google Play Store on your phone
  • Sign up via social networks or Google
  • Discover your interests
  • Browse

Through the TikTok algorithm, you get a customized and tailored experience based on your navigation. You will be offered content that matches your expectations once the platform gets to know you.

  • Decide what your main goal is
  • Attract new customers
  • Expand your existing customer base by using this new platform
  • Use it as a sales tools
  • Increase engagement by having lots of likes, shares, and comments
  • Drive traffic to your website

Before you begin creating videos, define your goal clearly. The feed speaks for you just as it does on Instagram! Will you only produce videos with influencers in which your products will be promoted? Do you plan to include your team in the process? 

  • Provide genuine content

Being yourself is the smartest move (and it works in all social networks). It is better to be authentic, fun, and cringe on TikTok than to appear sophisticated and smooth like on Instagram.

Use the app’s built-in effects to create videos directly from your smartphone in a natural, almost weird way. The videos convey a message that says, this is our brand, our identity, our culture.

Tip: distinguish your TikTok content from your Instagram content. Your TikTok audience doesn’t want to see your flawless life! People want to have fun and be entertained.

  • Result analysis

Take some time to analyze your statistics after posting a few videos and creating a community. For you to iterate and see your TikTok strategy more clearly, we recommend bi-monthly or monthly reports.

Here are some metrics to consider:

  • Subscribers
  • Views: This is the most relevant metric.
  • Likes
  • Comments
  • Shares
  • Follower engagement rate
  • Rate of engagement per view.
  • Engage influencers in the campaign

TikTok’s influencers can be found in any country. By partnering with influential people, you can improve your marketing strategy. Authenticity is key, and you have to let influencers work their magic on your behalf.

  • Get involved in TikTok challenges!

TikTok challenges are the most effective way to go viral on the app and gain attention. You can draw inspiration from the content creators on the platform and personalize it to make it your own. You must work directly with TikTok to create a branded challenge. Through this method, many people can see your content.

  • You can create TikTok ads or use TikTok to promote your business

You can advertise on TikTok in different ways, such as Top View, In-feed Native Video, Hashtag Challenge, Boosted Ads, etc. By ensuring your personas see your ads, you can increase leads and sales, and track your metrics to maximize ROI. In addition, the prices charged are still reasonable and the pressure from users is still relatively low.