Since TikTok’s introduction in 2016, the social media platform has seen tremendous development. The app currently has more than a billion monthly users across the globe because of the outbreak and subsequent lockdowns. Instagram took eight years to reach the milestone in terms of total users. According to a recent report by ComScore, TikTok’s user base is expected to reach 700 million by mid-2020.
Then, why is it so popular? There is a lot of overlap between the two applications regarding features. Millennials and Gen Zers are big fans of both platforms, which emphasize graphics over words and are mostly utilized on mobile devices.
In contrast to your Instagram feed, the stuff you’ll discover on TikTok is a million miles away.
Even with all of Instagram’s efforts to catch up to other platforms with the introduction of new features like video, Stories, and Reels, the success of your Instagram posts is still primarily dependent on the quality of your work.
As you may be aware, Instagram’s Creators are under more pressure to increase their followings than ever before. In order to grow their following on Instagram, many Instagram influencers have honed their photography and filmmaking skills.
TikTok influencers, on the other hand, don’t need a lot of professional expertise to get started. These videos are often filmed on a smartphone and edited in the app, making them the most popular. TikTok users, on the other hand, must have a high degree of originality and creativity as a trade-off for technological competence.
Unlike Instagram’s feed algorithm, TikTok’s is all about the unfiltered and raw.
Instagram Creators may find it tough to transition to TikTok.
When it comes to TikTok, it doesn’t matter whether you’re recycling your Instagram material (which you can find out how to do right here) or generating new content. If you’re a photographer, you’re probably not accustomed to sharing pics of yourself online. TikTok is a platform where taking risks and putting yourself out there pays off handsomely. However, you’ll need a lot more personality and on-camera enthusiasm than you’re accustomed to, and you’ll have to keep up the pace.
So, how do you get from being an Instagram Creator to being a TikTok performer?
Consistent posting is rewarded on TikTok, much as it is on Instagram. There is no such thing as over-posting on TikTok because of the way material is shared. One day a week is the best time to post, but you should strive to post twice weekly if your material is more long-form.
There’s no free pass for posting anything you want, however. Make sure your videos are of high quality if you want to engage your audience with them.
Identify Your Niche
To succeed on TikTok, you must uncover your audience’s specific interests and cater to them. TikTok’s views are driven by their highly particular algorithm, which will show your content to the proper individuals. The same can be stated for Instagram.
Make a niche for yourself, such as tall girl fashion or ethical beauty, and stick with it. You’ll establish a following if you have a certain area of expertise and consistently provide high-quality material.
Take Advantage Of Those Trends
Spend time each day on the explore tab, which may be located beneath the compass symbol. Trending audios, hashtags, and effects may be found here.
One of the easiest methods to acquire views is to jump on a popular trend. Whether or if these trends can be applied to your area of expertise is up to you. Look for material that connects with your target audience; what makes them laugh or say, “yeah, me too”?
Get Out Of Your Comfort Zone
Trends alone aren’t enough to guide your video production. It’s important to be innovative in order to stand out on TikTok. So, what’s lacking from your target audience’s perspective? Is there a gap in the market that you can cover with content your audience isn’t receiving anywhere else?
Aesthetically pleasant and frequently over-curated content is common on Instagram, which has a reputation for being a polished environment. You may publish more unfiltered stuff in your Stories and Live videos, but your home feed isn’t as open.
TikTok, on the other hand, is all about expressing your individuality. In your FYP, the content is pure and authentic. Being ambitious or changing your appearance to attract attention will not get you any points. Take inspiration from other TikTok users, but don’t be afraid to express yourself in a way that’s all your own.
Check Out the Comments Section
In many cases, TikTok’s comments are the most enjoyable portion of the video. In this section, users can provide input and interact with the content you’re putting out. When a video gets hundreds of likes from random comments, it has the potential to reach a far broader audience.
Engaging with your audience in the comments can help you connect with them and make you seem more approachable as a video creator.
The Collaborations Are Everything.
It’s a great approach to expand your audience and solidify your status as a TikTok performer by partnering with a business that shares your beliefs as a Creator.