TikTok has over 1 billion monthly active users, making it the sixth most popular social media network worldwide as of January 2022. That’s a massive industry.
Some individuals use TikTok as their primary source of income, and many others have already worked out how to do so. If you want to know how to maximize your earnings on the app, keep reading.
Is it possible to earn a living on TikTok?
The simple answer is yes.
To earn money on TikTok directly, you need to be 18 or older, have at least 10,000 followers, and have received at least 100,000 views in the last 30 days. Then, within the app, you’ll see the application for the TikTok Creator Fund.
Making money on TikTok involves some creativity, much like creating a picture or figuring out the relationship status of your ex’s ex. There are official, app-funded ways to generate money, but there are also many alternative ways to make money on the network, even if you don’t have many followers.
Many TikTok users have already found financial success with the app, much as social media producers active on other platforms. And although TikTok is indeed a rather uncharted territory, the methods you may use to monetize your content will likely be familiar even if you’ve never tried them before.
Your revenue on TikTok will depend on your strategies to monetize your account (more on this below).
Five strategies for monetizing your TikTok channel
1. Be genuine
It would be this if there were a moral to the great book on social media. Though it may be hard to believe in today’s heavily censored environment, internet consumers still value true information.
Ninety percent of the 1,590 respondents polled in this 2019 research agreed that authenticity is essential on the internet, while fifty-one percent said that less than half of companies provide genuine content.
Keep doing what makes you happy, whether that’s joining a dance craze or displaying your crocheted frogs. It’s the best bet if you want to attract loyal fans and, eventually, make actual money.
2. Be open and honest
This is a necessary result of genuineness. It’s best to err on the side of caution when in doubt, especially given the haziness of the regulations around the publication of sponsored material and the disclosure of free items received.
Remember to use the #Ad disclosure automatically added to your sponsored content when you turn it on in TikTok.
3. Take inspiration from your favorite creators.
You may just start scrolling if you don’t know where to begin. Some of your favorite content makers are probably monetizing their TikTok channels. Investigate their brand partnerships, promotional T-shirts, and alphabet soup Venmo spelling, and see if any of it may inspire you to improve your tactics.
4. Maintain your regular content.
Your followers will unsubscribe if all of your TikToks are advertisements or promotions. Maintain your composure.
Cosmetics artist Bretman Rock, who has collaborated with the likes of Yves Saint Laurent, also shares behind-the-scenes bloopers, recommendations for delicious Filipino cuisine, and, of course, the kind of makeup and fashion pictures that have attracted so many fans.
Companies like Ben & Jerry’s use TikTok to post pictures of their dressed-up workplace dogs for a holiday. Don’t always make it about money.
5. Keep going
It’s not simple to make money on this social network. That would make everyone an Addison Rae if it were. (It’s OK to make light of it; she admits that many people doubt that she works. She does it with the assurance of someone who is 21 and earns $5,000,000 yearly.
Never give up if your first pitch to a business or influencer is rejected. Being diligent is rewarded financially.
How much will TikTokers earn in 2022?
As you can see, there are various methods to monetize your video on TikTok, and your success depends on your chosen strategy.
As much as $80,000 a year can be made by partnering with brands on TikTok. Indeed, suppose you’re a popular enough creator (with a sizable and active following and a history of success on the platform). In that case, you can use the money you make from a single video to purchase an expensive car.
You may earn anything from 2 to 4 cents every 1,000 views with the TikTok Creator Fund. After a million views, you might potentially make between $20 and $40