TikTok's Usage, Demographics, and Trends: 9 Key Facts

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Photo by Solen Feyissa on Unsplash

This year’s most talked-about app is undoubtedly TikTok. Its spectacular rise in popularity worldwide has shaken up the social media industry, giving companies and advertisers pause and making Zuckerberg anxious.

But will TikTok last? It could be another trend that won’t last. Should you prioritize expanding your TikTok marketing efforts? And what should social media marketers know about current TikTok trends?

We’ve collected a list of the most popular TikTok metrics to help answer these questions. Read the data below and factor it into your plans for the next year.

1. TikTok is expected to approach 1 billion users by 2025

At the end of the year 2022, this number was probably around 750 million, making it the third most popular social media site in the world. However, market analysts believe that the app will soon transcend the 1-billion milestone, cruising to 1.2B users by the end of the year 2025, thanks to its rapid rise in worldwide momentum and user numbers over the last year.

2. In 2020, TikTok had the most downloads.

That the latest TikTok wave has been so amazing is also attested to by App Annie’s State of Mobile 2020 report. There’s no question that the pandemic in 2020 drove the meteoric rise in downloads as content-hungry customers sought out digital entertainment to stave off the boredom of being quarantined.

3. TikTok has the second-highest customer spending of any app. Here’s your response to whether or not to expect sales from TikTok users. You may effectively reach a worldwide audience of engaged customers using TikTok.

This is an extremely noteworthy result because social networking applications often rely on advertising income rather than direct purchases. TikTok deviates from the norm by trying out novel methods of making money. By purchasing virtual gifts and sending them to one’s favorite streamers, users may conduct transactions inside the app.

4. The daily average time spent watching TikTok videos is 46 minutes.

This number becomes even more remarkable because videos on TikTok are just 15 seconds long. It’s simple to see how these brief but engrossing videos might easily become a habit-forming source of entertainment and a major cultural force.

TikTok’s popularity with its “meme-first” shorter video format influences changes across the entertainment business.

5. Sixty-nine percent of TikTok’s users are between the ages of 16 and 24.

It’s great news for forward-thinking companies who want to reach the millennial generation because most TikTok users now belong to that generation.

That Gen Z, with 32% of the world’s population, has overtaken Millennials to become the biggest generation is also notable. As a result, marketers may use TikTok to learn more about the needs and desires of today’s youth market.

What makes TikTok so popular among Zoomers? However, younger users have traditionally preferred less mainstream social networking networks (the type mom probably has yet to hear of). These platforms provide young people with a safe haven free from parental control and commercial intrusion, where they can freely share their thoughts and ideas.

6.TikTok’s user base in the United States is growing at a healthy rate. The number of adult TikTok users in the United States increased by a stunning 550% between 2017 and 2019.

TikTok’s future in the US market is still questionable due to ongoing privacy and security problems and the possibility of a complete ban in the country. Keep an eye on this place to see what happens next.

7. TikTok is used by over 16% of Netflix subscribers.

TikTok’s cross-app use of Netflix increased by 135% over two years, as the 2020 App Annie study reported. Perhaps most notably, this shows that TikTok is in direct competition with other social networks and more established video streaming services.

8. In 2019, the total amount of time people spent on TikTok worldwide increased by 210% compared to the previous year. This is due to both the increasing popularity of TikTok and its users spending more time using it.

9. 90% of TikTok’s users log in every day.

People that use TikTok are constantly on the app. The vast majority of TikTok users also participate in the production of content. In a recent poll conducted by GlobalWebIndex, almost half of all TikTok users reported having posted a video within the last month.

When compared to other apps, TikTok has the greatest interaction rates.

Just check these interaction rates to see how engaged TikTok users are. According to a 2019 report by Influencer Marketing Hub, TikTok influencers may anticipate a higher volume of engagement.

Compared to Instagram’s 7.2 percent and Twitter’s puny 1.4 percent, the average engagement rate for micro-influencers with less than 1,000 followers is 9.38 percent.

Last thoughts

These numbers show that TikTok might be the next big thing in social media. Marketers may connect with a younger demographic of customers and try out new forms of real and entertaining video content in this setting. Including TikTok in your social media plan this year should be seriously considered.