How Many Followers Do You Need To Get Paid On TikTok?

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Photo by May Gauthier on Unsplash

TikTok has become a popular platform for creators to share their content and build a following. Many creators have even turned their TikTok accounts into a source of income. However, getting paid on TikTok requires a significant following and a consistent engagement rate. Here is an overview of how many followers you need to get paid on TikTok:

Monetization eligibility

In order to monetize your TikTok account and earn money, you must meet the platform’s monetization eligibility requirements. These include having a minimum of 1,000 followers and an average of at least 1,000 views per video and complying with TikTok’s community guidelines and terms of service.

Partner Program

TikTok’s Partner Program is the platform’s in-app monetization program. It is designed to help creators monetize their content and earn money. To be eligible for the Partner Program, you must have at least 10,000 followers and create engaging and original content that is in compliance with TikTok’s community guidelines and terms of service.

Sponsored content

Sponsored content is another way creators can monetize their TikTok accounts. Creators with a large following and high engagement rate are more likely to be approached by brands for sponsored content opportunities. However, there is no specific number of followers required to get sponsored content on TikTok, but having a large following and a high engagement rate increases the chances of being approached by brands.

Brand Deals

Brand deals are another way for creators to monetize their TikTok accounts. They are similar to sponsored content, but instead of creating a single sponsored post, creators are paid to create a series of posts or videos for a brand over a set period of time. The number of followers required for brand deals may vary depending on the brand, but creators with a large following and high engagement rate will be more likely to be approached by brands.

Live streaming

Live streaming is another monetization method on TikTok, which is different from brand partnership, and sponsored content. It requires creators to have at least 1,000 followers and have streamed for more than three times in the last 30 days with at least 300 views per stream.

It is worth mentioning that having a large number of followers does not guarantee that you will make money on TikTok. The quality of your engagement, the relevance of your content, and the consistency of your posting schedule all play a role in determining your earning potential.

In conclusion

Getting paid on TikTok requires a significant following and a consistent engagement rate. To monetize your account, you must meet the platform’s monetization eligibility requirements, which include having a minimum of 1,000 followers, and an average of at least 1,000 views per video. To be eligible for the Partner Program, you must have at least 10,000 followers. However, there is no specific number of followers required for sponsored content or brand deals, but having a large following and a high engagement rate increases the chances of being approached by brands.