How to Use TikTok Sounds to Increase Engagement

Photo by Tirachard Kumtanom:

TikTok is a platform where users can create and share short videos with a range of creative tools, including music and audio effects. The platform has become a popular space for creative expression, entertainment, and even marketing. One of the key ways to boost engagement on TikTok is by using the platform’s extensive library of sounds.

The success of TikTok can be attributed to its use of sounds. A study conducted by TikTok in partnership with Kantar revealed the significance of sound in digital marketing. Results showed:

  • 90% of TikTok users stated that sound is a crucial aspect of their TikTok experience.
  • TikTok users deemed sound on the platform twice as enjoyable as other social media sites.
  • Over 70% of surveyed TikTok users indicated that they would watch ads with audio on the platform.
  • Leveraging distinctive brand sounds in ads can increase brand linkage and recall by over 8 times compared to relying on elements like slogans and logos. This is specifically beneficial for brands looking to increase their impact on the platform.

It’s clear that TikTok sounds are a fundamental part of the platform’s functionality. Without them, much of the content would lose its impact.

How to use TikTok sounds to increase engagement with your content.

  1. Search for Sounds: The first step to finding TikTok sounds is to use the search bar in the “Sounds” section of the app. You can search for sounds by keyword, genre, mood, or trend. This is a great way to discover popular sounds that are trending on the platform and new and exciting sounds to use in your videos.
  2. Use Trending Sounds: Staying up-to-date with the latest TikTok trends and sounds can help you create content that is more likely to go viral. This can help you reach a wider audience and increase engagement with your content. Make sure to regularly check the “For You” and “Discover” sections of the app to see what sounds and videos are currently trending.
  3. Create Your Own Sounds: In addition to using existing sounds, you can also create your own custom audio clips to use in your TikTok videos. This allows you to add a unique touch to your content and can help set your videos apart from others on the platform.
  4. Use Audio Effects: TikTok has a wide range of audio effects that you can use to enhance your videos. These effects can help make your videos more interesting and engaging and can be added to any sound in the app’s library. Some popular audio effects include speed changes, pitch shifts, and sound filters.
  5. Collaborate with Other Creators: Finally, consider collaborating with other TikTok creators to create joint videos. This can help you reach a new audience and increase engagement with your content. You can also experiment with different sounds and audio effects by working with other creators to make unique and engaging videos.

In conclusion, using TikTok sounds is a great way to boost engagement with your content on the platform. By finding and using popular sounds, creating your own sounds, and using audio effects, you can create more interesting and engaging videos for your audience. Collaborating with other creators can also help you reach a wider audience and increase engagement with your content.