To date, TikTok has progressively proved to be dominating the world of the most used and popular social media platforms since its emergence in 2016, commanding an approximate 600 million users and above per month worldwide. Most people are conversant with how influencers and users of the platform use much audiovisual content. Unlike other sites that use hashtags only to sort trending content, TikTok can use audio for trending features. That means videos with similar music or sound usually appear when a user likes a video with the very same soundtrack. TikTok again has gone a long way to assist users in producing compelling videos with high quality by including many effects and filters in its algorithm. TikTok also has a great way of keeping users content, say videos on the site, without influencing new projects of a specific user, as each video is evaluated independently. Truth be told that TikTok has transformed the imagination of individuals across the globe and positively influenced inspirations, springing up newer and more challenges through different trends. Now, how does its algorithm work?

The FYP suggestions

The “For You Page” (FYP) is a common term for TikTok users referring to a feeds’ site or page in the TikTok’s platform that comprises customized content trimmed to the user’s taste. This page advances support for others as well as compiling relevant content for the user based on the following factors:

Account history and settings

Each user or account owner on TikTok has specific preferences dictated by location, gender, or age. This is the consequent basis for the feeds tailored for every specific user for their “For You Page.” The country setting, device type, and language preference are incorporated to determine the content to display for one specific user while considering their activity history.

Reactions and interactions

Videos gain popularity on TikTok even after some prolonged periods of quietness. This is attributed to the number of likes, comments, created videos, and how much the videos get shared. “For You Page” displays such popular hashtags and videos going viral, although it is usually quite hard to get them according to trending music or sound.

Content attributes

The “For You Page” recommendations are also framed according to specific information relating to a certain kind of video. Such attributes include video runtime, sounds, and stickers, video captioning as well as hashtags.

While working on TikTok, engagement is very crucial. Support for others by engaging in videos on their content is a great way to get your content and the move towards virality. The Pro Account advantages users more as you get a chance to view audience activity under the follower tab and an opportunity to get to trending issues through the Discover tab.

Evaluation of videos by TikTok

Your videos are shown to different groups of people at different times. For the video to qualify to be shared to more groups or batches, in that case, it has to score higher on viewership and on the interactions it gains from people. This is called the batch effect theory. TikTok also prioritizes videos with trending effects. Users with a high number of followers will have their videos gaining more visibility. This, however, does not give their posts preference; neither does their records for high performance.

How to gain popularity on TikTok?

Most TikTok users’ goal is to gain virality on the platform for their videos as soon as they post them. Here are some tips to assist you:

Use short video clips.

Short videos are punchier. Engagement is created quickly, which results in the video showing to many users. Short videos are likely to be watched in their entirety, a factor that is mainly considered by the TikTok algorithm. It is also important to post when most of your followers are active.

Opt for trends

Trending hashtags and effects goes a long way in tailoring your videos to appear more on the user’s feeds and result in more reactions.

TIKTOK is about support. The more engagement you commit to other peoples’ content, the more returns you get in the same manner. TikTok users need to be updated on daily trends in terms of effects, sound bites, and hashtags to maintain the popularity of the content you produce.