As many people know, TikTok is a growing social media platform. It is an easy-to-use video production app that is reached by millions across the globe. Furthermore, the TikTok ads displayed between every other video is a technique that is growing by the minute with digital marketing.
If. you want to know more about TikTok advertising and where digital marketing may take your organization, then this is the space for you! Below, you will find the extensive advertising structure used to understand the reachability of the ads. Read on to find out more!
- Go to the TikTok Ads page
Once on the homepage, click on “Get Started” in bolded re\
- Fill out the form
Here, provide your business/organization details so that TikTok representatives can approve your account. This is an important and crucial step before you can even start creating your magic.
- Wait it out! This is the part where you sit and wait. Yes, it might be a bit tedious, but you should receive some feedback within 48 hours. Once you have finished setting up your account, a representative will get back to you during this time.
- Choose an advertising objective
Choosing the right advertising objective will help with traffic, app installs, and conversion. In other words, more people will have access to your website or app, and more will want to download it. It all depends on the right objective, so pick wisely.
- Set a name and budget for the campaign
The campaign budget is unlimited, with a minimum balance of $50. However, you can still set a daily or lifetime budget, limiting the number of ad groups you can use on your spending limit.
A lifetime budget would allow your campaign to reach as many people as you want. However, a daily budget would allow your campaign to reach your target sector over a specific period.
- Placement for ad groups
First, choose “Automatic Placement.” This will allow your ad to pop up on TikTok partner apps like BuzzVideo from Japan. This is the best option for the best results among international target audiences.
If you want to choose “Select Placement” instead, there is more control. For example, you can manually select where your ads pop up.
- Ad details
Next, focus on your campaign objective. Depending on the objective, you can gather your promotional types: apps or websites. However, some goals are already set automatically with specific campaigns.
● Enter the URL of the website with the tags. This is all needed for Google Analytics.
● Next, look into “TikTok Pixel.” This is needed to optimize the ads you have created. Create a pixel if there isn’t already one installed.
● Choose your display name. It needs to be noticeable, but not too much. Along with the display name, you want to have a great profile picture. This image must have a 1:1 ratio with a maximum of 50KB.
● Select the corresponding ad category for the promotion type.
● Next, describe the app or website you have created by using key words. These keywords will secure it as “tags.” However, you are only able to use up to 20 tags.
● Make sure to decide if you want to have interactive ads by enabling the comments. When “User Comment” is toggled off, then the people watching the ads won’t be able to comment at all. It is up to you to look into this feature depending on your goals.
● Turn on “Automated Creative Optimization” to automatically generate combos from your content.
● Next, customize your target audience with ad group targeting. This way, the customer’s contact data, and other website traffic is utilized easier.
- Budget and Schedule
Once necessary ad details are completed, like targeting your audience, you can now move on to configuring the budget and scheduling time for the ad. Make sure to keep well within no less than $50.
Next, look into the bidding and optimization of your ad budget. If your bid is higher, then your ad will reach more of your target audience. Once the ad group is created, then you can no longer change the start date, optimization goal, conversion event, and smart optimization.
- Set up the ad and add some creativity
With TikTok, there are two types of formats supported: images and videos. With images, TikTok automatically groups all images into a video. Make sure to have an aspect ratio of 9:17/1:1/16.0, resolution of 720px x 1280px, 640px x 640px, or 1280px by 720px. Video length should be 6060 seconds; however, 9-15 seconds is recommended.
- Choose a cover
Next, upload a photo or select one from “pre-selected” frames from your uploaded content.
- Preview your creative
Once you have created your cover and finished setting up your ad, you can use the preview tool that TikTok hosts. This way, you can view a preview of your ad before it is officially published.
- Enter ad name and text
Your ad text will be displayed above the ad. Only 12-100 English characters are supported, so Emojis and “{}” and “#” will not show in the ad text. Remember: punctuations and spaces are considered characters as well.
- Add Call-to-Action and Submit!
With TikTok, there are 22 call-to-action statements that you can choose from for your ads. It all depends on what is applicable! You can choose popular ones like:
• “Read more”
• “Install now”
• “Contact us”
• “Learn more”
• “Subscribe”
• “Listen now”
Once you have applied your key call-to-action statement, you can submit the ad! There are so many ad types to choose from, so make sure to do more research into the different ad types and have fun with them. Good luck!
