Advertising on TikTok: Step by Step
TikTok is a short-form video-based app that launched in 2016 but found its prominent popularity in 2020 when the world faced a global pandemic. The app was used to keep in contact with other people when everyone was in quarantine, isolated from their families. The app’s main fan base consists of Gen-Z users as well as millennials, with only a small percentage of their viewers being over the age of 50 years old.
Because of its broad audience base of more than 689 million users, TikTok has become a sought-after platform to advertise your business. In this article, we will be going over the steps needed to promote and manage your ads on TikTok.
Cost of Advertising on TikTok
Advertising your business, in general, is not a cheap expense; however, TikTok has different price structures for your budget, starting at $500 going all the way to $150 000. On average TikTok ads start at $10 CPM, so having a clear budget on how much you’re willing to spend beforehand is best as the more extensive your ad campaign, the more money you will be paying.
One perk to advertising on TikTok is that they have a self-serve platform for advertising, making it easier than ever to get started using their Ads Manager.
Step by Step Guide to managing your ads
Step 1: Have a goal in mind for your AD
When making an advertisement of any kind, it is always best to reflect on what your goal is for that ad, asking yourself why you are running it in the first place. This goal will usually fall into one of 3 categories:
- Conversation
- Awareness
- Consideration This can be included but not limited to:
o Traffic
o App Installations
o Views on videos
o Lead generation
Step 2: Find your target audience
Once you have a goal in mind, you will then need to find your target audience. This is made more accessible by TikTok’s interface, allowing you to choose between creating custom audiences and lookalike audiences.
Other targeting options will help you fine-tune your audience, such as:
· Using your own customer list, activity on your app, traffic on your website ad engagement.
· Excluding certain audiences
· Demographics such as gender, location, age, and more
· Language
· Behaviour and interactions with other creators
Step 3: Have a budget
Creating a budget is the next step after having a goal and finding your target audience. TikTok allows you to have a daily or lifetime budget on the Ad Manager and adjust or pause your spending as needed. The main thing to remember when setting a budget is to be realistic, don’t set it for more than you actually have to spend.
Step 4: Design your Ad
TikTok allows you to use your own videos and images when designing your advertisement using their built-in creation tools. The tool will then use AI to analyze your ad and help you adjust it so that it is the right video for your advertisement. At this point, depending on what you have listed your target audience as being, the fields to fill out will change accordingly.
Step 5: Launching the Ad
Now that you’ve created your ad, it’s time to launch it. This can be done via the TikTok Ads Manager that uses a smart auction system to ensure that your ad reaches your target audience, making sure you get engagement on the ad.
Step 6: Tracking and managing your ads
Once your ad is launched, it’s important to track your ad’s analytics to ensure that it is doing well. TikTok also allows you to change some of your settings if you wish to increase the effectiveness of your ad.
There’s a lot of information on the different analytics and data that TikTok provides to you so that you may keep track of your Ad.
All-in-all, advertising on TikTok is a lot easy than most people expect. All the information is provided for you through the Ads Manager, and it’s easy to keep track of how your ad is doing.
